Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Internal Marketing’s Role in Organizations: A Transaction Cost Perspective

16 references·16 citing·40 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
1937The Nature of the Firm23,826 cited
1996Production, Information Costs and Economic Organization9,565 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1980Markets, Bureaucracies, and Clans4,735 cited
1974Advertising as Information3,430 cited
1992Do Norms Matter in Marketing Relationships?2,412 cited
1988Corporate Finance and Corporate Governance2,253 cited
1990Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships1,644 cited
1977Boundary Spanning Roles and Organization Structure1,518 cited
1988The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels1,503 cited
1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
1987Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems1,197 cited
1993Tracking the evolution of the services marketing literature977 cited
1991The impact of information systems on organizations and markets

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

959 cited

1979Where does the customer fit in a service operation?834 cited

Cited by

2006Important factors to consider when using internal branding as a management strategy: A healthcare case study109 cited
2014Internal market orientation: An empirical research in hotel sector80 cited
2008Broadening even more the internal marketing concept65 cited
2005Key attributes of internal service recovery strategies as perceived by frontline food service employees48 cited
2016The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing46 cited
2012Developing our understanding of patronizing frontline employees38 cited
2013Developing an integrative model of internal and external marketing35 cited
2015The influence of internal market orientation on external outcomes32 cited
2002Intranet effectiveness: a public relations paper-and-pencil checklist30 cited
2018Internal Marketing: A Model for Implementation and Development30 cited
2002Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best27 cited
2020Startups, relocation, and firm performance: a transaction cost economics perspective22 cited
2014Towards a holistic internal market orientation measurement scale15 cited
2017Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies14 cited
2001Intranets and employee communication: PR behind the firewall13 cited
2008EL bINOMIO MARkETING INTERNO-COMPROMISO ORGANIzACIONAL: UNA hERRAMIENTA CLAVE EN LA GENERACIÓN DE VENTAjA COMPETITIVA2 cited