Intranets and employee communication: PR behind the firewall

Abstract

The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the dissemination of information has increased over the years but none has had the potential to galvanise broad‐sweeping changes to the process as have intranets. To maximise the benefits for their organisations, communicators must become comfortable working with the new technology, progress up the technology‐adoption curve, learn to balance tech with touch, and be prepared to deconstruct previously held models of communication.

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