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Ad Auction Design and User Experience
16 references·1 citing·36 second hop
Ad Auction Design and User Experience (2007)Ad Auction Design and User ExperienceWealth and Welfare (2009)Wealth and WelfareRevenue analysis of a family of ranking rules for keyword auctions (2007)Revenue analysis of a family …Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data (2006)How the Internet Lowers Price…The Targeting of Advertising (2005)The Targeting of AdvertisingJob Creation or Destruction? Labor Market Effects of Wal-Mart Expansion (2005)Job Creation or Destruction? …Contracts, Externalities, and Incentives in Shopping Malls (2005)Contracts, Externalities, and…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Clicks and Mortar: The Effect of On-line Activities on Off-line Sales (2003)Clicks and Mortar: The Effect…Choice and the Internet: From Clickstream to Research Stream (2002)Choice and the Internet: From…When and How Is the Internet Likely to Decrease Price Competition? (1999)When and How Is the Internet …Consumer Information Search Revisited: Theory and Empirical Analysis (1997)Consumer Information Search R…Incentives in Teams (1973)Incentives in TeamsMultipart pricing of public goods (1971)Multipart pricing of public g…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)COUNTERSPECULATION, AUCTIONS,…Studies in the Economics of Transportation. (1956)Studies in the Economics of T…Designing an Ad Auctions Game for the Trading Agent Competition (2010)Designing an Ad Auctions Game…An Information Processing Theory of Consumer Choice (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)The Effect of Banner Advertising on Internet Purchasing (2006)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Information and Consumer Behavior (1970)Advertising as Information (1974)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Dimensions of Consumer Expertise (1987)External Search Effort: An Investigation Across Several Product Categories (1987)Consumer perceived risk: conceptualisations and models (1999)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)Optimal Auction Design (1981)A Theory of Auctions and Competitive Bidding (1982)A Course in Game Theory (1994)Beyond Becker: Training in Imperfect Labour Markets (1999)Chapter 2 Measurement of inequality (2000)How Institutions Evolve (2004)The Theory of Incentives: The Principal-Agent Model (2001)Putting Auction Theory to Work (2004)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)2. Public Goods: A Survey of Experimental Research (1995)An efficient approach to solving the road network equilibrium traffic assignment problem (1975)The existence, uniqueness and stability of traffic equilibria (1979)Foundations of Dynamic Traffic Assignment: The Past, the Present and the Future (2001)Matching with Contracts (2005)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
  • 1973Incentives in Teams3,334 cited
  • 1971Multipart pricing of public goods3,266 cited
  • 1956Studies in the Economics of Transportation.1,614 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
  • 2009Wealth and Welfare741 cited
  • 1999When and How Is the Internet Likely to Decrease Price Competition?542 cited
  • 2005The Targeting of Advertising522 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2005Job Creation or Destruction? Labor Market Effects of Wal-Mart Expansion338 cited
  • 2003Clicks and Mortar: The Effect of On-line Activities on Off-line Sales199 cited
  • 2006How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data199 cited
  • 2007Revenue analysis of a family of ranking rules for keyword auctions163 cited
  • 2005Contracts, Externalities, and Incentives in Shopping Malls156 cited

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  • 2002Choice and the Internet: From Clickstream to Research Stream153 cited
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    • 2010Designing an Ad Auctions Game for the Trading Agent Competition37 cited