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Clicks and Mortar: The Effect of On-line Activities on Off-line Sales · Study

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ArticleClicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky2003

Article2003

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky

199 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Digital Innovation in Industries

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 2001The New Econometrics of Structural Change: Dating Breaks in U.S. Labor Productivity 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers 1999When and How Is the Internet Likely to Decrease Price Competition?2000Building Models for Marketing Decisions 1989Market Response Models: Econometric and Time Series Analysis 1979Feature Article—Aggregate Advertising Models: The State of the Art

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2006Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions 2022Online and offline retailing: What we know and directions for future research 2022The omnichannel continuum: Integrating online and offline channels along the customer journey 2005Choice Models and Customer Relationship Management 2022Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

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Details

Year2003

Typearticle

Published2003-02-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations199

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1022854017292

openalex_workW156910627

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2014Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study

2017When Showrooming Increases Retailer Profit

2007Multichannel retailing: profiling the multichannel shopper