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Clicks and Mortar: The Effect of On-line Activities on Off-line Sales
14 references·16 citing·50 second hop
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References

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  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
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  • 2000Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels285 cited
  • 2016Coordinating Channels Under Price and Nonprice Competition262 cited
  • 1995Generalizing What Is Known About Temporal Aggregation and Advertising Carryover242 cited

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Cited by

  • 2006Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions204 cited
  • 2022Online and offline retailing: What we know and directions for future research185 cited
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  • 2005Choice Models and Customer Relationship Management178 cited
  • 2022Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research170 cited
  • 2014Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study158 cited
  • 2017When Showrooming Increases Retailer Profit155 cited
  • 2007Multichannel retailing: profiling the multichannel shopper143 cited
  • 2018Omni-channel retailing research – state of the art and intellectual foundation141 cited
  • 2013Channel Capabilities, Product Characteristics, and the Impacts of Mobile Channel Introduction132 cited
  • 2019Engaging the unengaged customer: The value of a retailer mobile app130 cited
  • 2010Multiple‐channel and cross‐channel shopping behavior: role of consumer shopping orientations122 cited
  • 2011Measuring the Lifetime Value of Customers Acquired from Google Search Advertising107 cited
  • 2006Evaluating channel performance in multi-channel environments102 cited
  • 2011The impact of the introduction and use of an informational website on offline customer buying behavior101 cited
  • 2010Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy100 cited