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A comparison of gender role portrayals in magazine advertising
10 references·16 citing·38 second hop
A comparison of gender role portrayals in magazine advertising (1995)A comparison of gender role portrayals in…The war against women (1992)The war against womenMeasuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases (1990)Measuring Organizational Cult…Women's role portrayals in magazine advertising: 1958?1983 (1988)Women's role portrayals in ma…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1990Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases3,234 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited
  • 1950Kleppners Advertising Procedure161 cited
  • 1992The war against women158 cited
  • 1988Women's role portrayals in magazine advertising: 1958?1983130 cited

Cited by

  • 2001Reducing the Impact of Media Images on Women At Risk For Body Image Disturbance: Three Targeted Interventions222 cited
  • 2007Relating Hofstede's masculinity dimension to gender role portrayals in advertising119 cited
  • 2008Images of Women in Online Advertisements of Global Products: Does Sexism Exist?114 cited
  • 2009Female role stereotypes in print advertising

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96 cited
  • 2004Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience92 cited
  • 2014Female Stereotypes in Print Advertising: A Retrospective Analysis85 cited
  • 2021Gender stereotypes in advertising have negative cross-gender effects85 cited
  • 2010Gender Role Portrayals in Indian Television Ads67 cited
  • 2015Gender Stereotyping in Newspaper Advertisements61 cited
  • 2000Men and Women in Indian Magazine Advertisements: A Preliminary Report54 cited
  • 2002Is gender stereotyping in advertising more prevalent in masculine countries?50 cited
  • 2016A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials42 cited
  • 1998Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context42 cited
  • 2012Portrayal of females in magazine advertisements in Hong Kong40 cited
  • 2012Impacts of advertisements that are unfriendly to women and men37 cited
  • 2001Resolving Moral Dilemmas in Business: A Multicountry Study35 cited