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Attention Arousal through Price Partitioning

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1980

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The Cost of Thinking

945 cited

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2010Mental accounting and cause related marketing strategies20 cited
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2021Communicating quality while evoking loss – How consumers assess extra charges in the Airbnb marketplace16 cited
2018When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence13 cited
2015Feeling nickeled and dimed – consequences of drip pricing13 cited
2013Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees13 cited
2011Contracts, Biases and Consumption of Access Services2 cited