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A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES
2 references·1 citing·9 second hop
A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES (2013)A STUDY ON CUSTOMERS BRAND PREFERENCE IN …Building Strong Brands (1995)Building Strong BrandsManaging Brand Equity (1991)Managing Brand EquityMarka Evangelizminin Satın Alma Bağımlılığı, Satın Alma Niyeti ve Tavsiyede Bulunma Üzerindeki Etkisi: Taraftar Ürünleri Örneği (The Effect of Brand Evangelism on Purchasing Addiction, Intention to Purchase and Recommendation: The Case of Fan Products) (2020)Marka Evangelizminin Satın Al…Brand passion: Antecedents and consequences (2012)Digital Marketing: Strategy, Implementation and Practice (2012)The influence of brand trust and brand identification on brand evangelism (2013)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited

Cited by

  • 2020Marka Evangelizminin Satın Alma Bağımlılığı, Satın Alma Niyeti ve Tavsiyede Bulunma Üzerindeki Etkisi: Taraftar Ürünleri Örneği (The Effect of Brand Evangelism on Purchasing Addiction, Intention to Purchase and Recommendation: The Case of Fan Products)14 cited

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