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Importance‐Performance Analysis:
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Importance‐Performance Analysis: (1994)Importance‐Performance Analysis:Segmentation of Bank Commercial Markets (1989)Segmentation of Bank Commerci…GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION (1986)GENERATING MARKETING STRATEGY…An Investigation of the Relative Efficacy of Four Alternative Approaches to Importance-Performance Analysis (1985)An Investigation of the Relat…Importance-Performance Analysis (1977)Importance-Performance Analys…The Wine Tourist Cannot Live by Wine Alone. Considerations for Conceptualizing a Restaurant at an Established Wine Tourism Site (2025)The Wine Tourist Cannot Live …Service quality and store atmosphere on customer satisfaction and repurchase intention (2020)Service quality and store atm…Benchmarking hotel service quality using two-dimensional importance-performance benchmark vectors (IPBV) (2018)Benchmarking hotel service qu…An Investigation into Restaurant Attributes: A Basis for a Typology (2017)An Investigation into Restaur…Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment (2016)Measuring the customers’ perc…Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis (2016)Measuring Generation Y consum…Importance–Performance Analysis by Fuzzy C-Means Algorithm (2015)Importance–Performance Analys…Importance Performance Competitor Analysis (IPCA): A study of hospitality companies (2015)Importance Performance Compet…An importance-performance analysis of service quality in spa hotels (2014)An importance-performance ana…Fairly sold? Adding value with fair trade coffee in cafes (2011)Fairly sold? Adding value wit…Hotel Service Quality in Hong Kong (2007)Hotel Service Quality in Hong…A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities (2006)A Comparison of SERVQUAL and …The Use of Importance Performance Analysis in the Hospitality Industry (2003)The Use of Importance Perform…An Extended Application of Importance-Performance Analysis (2001)An Extended Application of Im…Training in retailing: a guide for improving the supply of courses (2000)Training in retailing: a guid…An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers (2000)Customer loyalty in the hotel industry: the role of customer satisfaction and image (2000)Evaluation of Travel Demand Management Strategies Using Importance–Performance Analysis (2009)An Importance–Performance Analysis of Low Cost Carriers in Asia (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Optimizing service offerings using asymmetric impact-sentiment-performance analysis (2020)Dealing with pandemics: An investigation of the effects of COVID-19 on customers’ evaluations of hospitality services (2021)Industrial market segmentation (1974)A review of industrial market segmentation research and a proposal for an integrated segmentation framework (1985)Investigations of Important and Effective Effects of Green Practices in Restaurants (2012)The Establishment of a Green Supplier Selection and Guidance Mechanism with the ANP and IPA (2016)The Islamic Banking, Asset Quality: “Does Financing Segmentation Matters” (Indonesia Evidence) (2018)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Marketing, Strategic Planning and the Theory of the Firm (1982)The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand (2004)A transformation function corresponding to IPA and gap analysis (2009)Competitive importance-performance analysis of an Australian wildlife park (2011)Zero defections: quality comes to services. (1990)Analysis of Service Quality using Servqual Method and Importance Performance Analysis (IPA) in Population Department, Tomohon City (2013)Educational Management (2013)The effects of perceived brand orientation and perceived service quality in the higher education sector (2019)Foundations of Behavioral Research (1974)Convention destination images: analysis of association meeting planners' perceptions (1996)The Performance-Importance Response Function: Observations and Implications (1999)A Distorted Destination Image? The Case of Turkey (2002)An Index of Factorial Simplicity (1974)The Importance‐Performance Matrix as a Determinant of Improvement Priority (1994)Revisiting importance–performance analysis (2001)Tourism destination competitiveness: a quantitative approach (2004)A Text Analytics-Based Importance Performance Analysis and Its Application to Airline Service (2019)Determining directions of service quality management using online review mining with interpretable machine learning (2024)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Destination image analysis—a review of 142 papers from 1973 to 2000 (2002)Gain more insight from your PLS-SEM results (2016)
this work references cited by second hop

References

  • 1977Importance-Performance Analysis4,319 cited
  • 1985An Investigation of the Relative Efficacy of Four Alternative Approaches to Importance-Performance Analysis159 cited
  • 1986GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION67 cited
  • 1989Segmentation of Bank Commercial Markets48 cited

Cited by

  • 2015Importance Performance Competitor Analysis (IPCA): A study of hospitality companies70 cited
  • 2006A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities62 cited
  • 2007Hotel Service Quality in Hong Kong49 cited
  • 2014An importance-performance analysis of service quality in spa hotels47 cited
  • 2003The Use of Importance Performance Analysis in the Hospitality Industry43 cited
  • 2015Importance–Performance Analysis by Fuzzy C-Means Algorithm40 cited
  • 2017An Investigation into Restaurant Attributes: A Basis for a Typology38 cited
  • 2016Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment37 cited
  • 2016Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis36 cited
  • 2011Fairly sold? Adding value with fair trade coffee in cafes

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32 cited
  • 2020Service quality and store atmosphere on customer satisfaction and repurchase intention32 cited
  • 2018Benchmarking hotel service quality using two-dimensional importance-performance benchmark vectors (IPBV)32 cited
  • 2001An Extended Application of Importance-Performance Analysis31 cited
  • 2000Training in retailing: a guide for improving the supply of courses13 cited
  • 2025The Wine Tourist Cannot Live by Wine Alone. Considerations for Conceptualizing a Restaurant at an Established Wine Tourism Site0 cited