Mapping Language Ideologies

Abstract

The significance of language-ideological research for language policy and planning (LPP) is perhaps best reflected in the influential tripartite conceptualization of language policy as consisting of language practices, language management, and language ideologies as well as the view of language policy as the manifestation of hidden ideological agendas. LPP-related research on language ideologies must be planned from inception with feasibility in mind. Concerns of feasibility include identification of data appropriate to the topic, ease of access to such data, costs of data-gathering and analysis, and investigator knowledge of appropriate analytical techniques. Language-ideological research can be qualitative or quantitative and include survey, questionnaire, and observational data, as well as data in the form of pedagogic materials, official policy documents, newspaper and other media discourse, and historical documents. This chapter discusses two of the most frequently used types of data: surveys and newspaper discourse and associated methods for analysis.

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