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Big business blunders : mistakes in multinational marketing · Study

BookBig business blunders : mistakes in multinational marketing

David A. Ricks1983

Book1983

Big business blunders : mistakes in multinational marketing

72 citations·0/0 files stored·Dow Jones-Irwin eBooks

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International Business and FDI Marketing and Advertising Strategies Management and Marketing Education

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2015An experimental study of gender and cultural differences in hue preference 2011On the colour and shape of still and sparkling water: Insights from online and laboratory-based testing 2014Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI 1999An investigation into SMEs’ use of languages in their export operations 1989"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"2013Cultural Values and Decision-Making in China 2012The effect of personality traits on private brand consumer tendencies 1989Cross-cultural management: Transformations and adaptations

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Year1983

Typebook

Published1983-01-01

VenueDow Jones-Irwin eBooks

Languageen

Citations72

Files0 public / 0

ShelfInternational Business and FDI

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openalex_workW1533262315

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