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Cited by

• 2015An experimental study of gender and cultural differences in hue preference80 cited
• 2011On the colour and shape of still and sparkling water: Insights from online and laboratory-based testing69 cited
• 2014Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI63 cited
• 1999An investigation into SMEs’ use of languages in their export operations40 cited
• 1989"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"39 cited
• 2013Cultural Values and Decision-Making in China28 cited
• 2012The effect of personality traits on private brand consumer tendencies22 cited
• 1989Cross-cultural management: Transformations and adaptations19 cited
• 2000Global Advertising Practices19 cited
• 2009Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton15 cited
• 2002Towards a Meta Ethics of Culture – Halfway to a Theory of Metanorms9 cited