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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices (2004)Marketing Communications Management: Conc…PENGARUH DESAIN DAN MANFAAT KEMASAN TERHADAP MINAT PEMBELIAN FMCG (2021)PENGARUH DESAIN DAN MANFAAT K…FACTORS OF DIGITALIZATION OF THE MARKETING ACTIVITY OF TOURIST ENTERPRISES OF UKRAINE IN THE CONDITIONS OF GLOBAL DIGITALIZATION (2021)FACTORS OF DIGITALIZATION OF …Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students (2020)Banking service in Bangladesh…The moderating influence of involvement with ICTs in mobile services (2019)The moderating influence of i…Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh (2014)Impact of Service Marketing M…FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS’ ATTITUDE TOWARDS SELECTED COSMETIC BRANDS (2010)FUNCTIONALITY OF PRODUCT PACK…Redefining the nature and format of the marketing communications mix (2007)Redefining the nature and for…Principles of Marketing (1972)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)A Communication-Based Marketing Model for Managing Relationships (1998)Attitude toward the Site (1999)The relationship marketing process: communication, interaction, dialogue, value (2004)Multisensory experiences at travel fairs: What evokes feelings of pleasure, arousal and dominance among visitors? (2021)Sociology Approach in Food Souvenir Innovation: The Customer-Producers Relation on Online Marketing Communication (2022)The Servicescape and Its Impact on Consumer Satisfaction: A Meta‐Analysis (2024)Cross‐cultural Colour Comparisons: Global Marketers Beware! (1991)Marketing Management: The Millennium Edition (1999)STRATEGI BRANDING MELALUI INOVASI DESAIN KEMASAN BAGI HOME INDUSTRY SABUN CAIR (2018)The Effect of Cosmetics Packaging Design on Consumers’ Purchase Decisions (2018)Consumer-centered design of the secondary packaging for industrial pharmaceuticals (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evolving to a New Dominant Logic for Marketing (2003)PLS-SEM: Indeed a Silver Bullet (2011)Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Marketing communications : an integrated approach (1998)Packaging and purchase decisions (2004)Marketing to the social Web: how digital customer communities build your business (2007)Marketing to the Social Web (2009)Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential (2017)
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  • 2010FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS’ ATTITUDE TOWARDS SELECTED COSMETIC BRANDS42 cited
  • 2019The moderating influence of involvement with ICTs in mobile services38 cited
  • 2007Redefining the nature and format of the marketing communications mix36 cited
  • 2014Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh31 cited
  • 2020Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students25 cited
  • 2021PENGARUH DESAIN DAN MANFAAT KEMASAN TERHADAP MINAT PEMBELIAN FMCG11 cited
  • 2021FACTORS OF DIGITALIZATION OF THE MARKETING ACTIVITY OF TOURIST ENTERPRISES OF UKRAINE IN THE CONDITIONS OF GLOBAL DIGITALIZATION9 cited

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