Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study

Abstract

Nowadays influencing consumer behaviours is very important for companies which aims to be succesful in such an intense competetive environment. To cope with intense competetion and to influence consumer behaviours is inevitable for companies to consider cultural, social, psychologic and, personal status of consumers. main aim of the companies is to profit. Therefore companies should understand behaviours of their consumers to keep the permanency of the situation, to keep their customers and to keep their customers to buy. In this study, factors affecting the consumers#x2019; behaviours such as age and life times, occupation, life style and personality are studied. This study investigates how personal factors affect consumer behaviors in Poland with the participation of 500 people in the provinces through interviews. The obtained data are interpreted quantitatively.

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