Articlehybrid2014

Influences of Consumer Behavior: Research about Beverage Brands of Pakistan

14 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

Consumer behavior plays an important part for the success of any organization.Without study of consumers and their behavior organization and marketers can't achieve their goals and sale the products.Purpose of present study to explore the relationship between consumer behavior and beverage brands (Coca cola and Pepsi cola).Frequency and regression analysis use in present study.The data for present study has been collected from 3 major cities of Pakistan namely Lahore, Multan and Layyah.Results from present study explore that Majority of Pakistani prefer Coca cola and results further suggest that the consumer behavior can significantly influence the beverage brands of Pakistan.We can say that if the beverage industry of Pakistan put their focus upon the consumer behavior and produce their products according to their customer Demand and satisfy their needs then it wills leaders towards a positive increase in purchasing of beverage brands.

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References

2002The Influence of Culture on Consumer Impulsive Buying Behavior 2002Convergence and divergence in consumer behavior: implications for international retailing 2011Cross-Cultural Consumer Behavior: A Review of Research Findings 2013How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences 2003Convergence and divergence in consumer behaviour: implications for global advertising 2014The Impact of the Motivation on the Employee’s Performance in Beverage Industry of Pakistan 2012Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study 2011The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Impirical Study

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