Relationship Marketing: Successful Strategies For The Age Of The Customer

Regis McKenna

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

* Marketing is Everything * New Themes for New Marketing * Relationship Marketing: It All Starts with the Customer * Product Positioning: The Holistic Approach * Why Products Succeed: Why They Fail * Market Positioning: Developing Relationships * Communications: From Monologue to Dialogue * Corporate Positioning: Theres Only One Thing that Really Counts * Developing a Strategy: Knowledge Marketing and Experience Marketing * Things that Go Bump in the Night: The Ten Biggest Competitors * The LongRoad to Success: The Macintosh Story * Twenty-First Century Marketing * Test Your Marketing IQ

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2018Circular economy and big data analytics: A stakeholder perspective 2014User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software 2003Word-of-mouth learning 2000The Domain and Conceptual Foundations of Relationship Marketing 1998Service quality to service loyalty: A relationship which goes beyond customer services 1995Relationship Marketing and Distribution Channels: Exploring Fundamental Issues 2000Relationship marketing in consumer markets – Rhetoric or reality?2015Effect of tourist photographs on attitudes towards destination: Manifest and latent content

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