Essentials of Marketing: A Marketing Strategy Planning Approach

William D. Perreault · Joseph P. Cannon · E. Jerome McCarthy

76 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Chapter 1: Marketing's Value to Customers, Firms, and Society Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning Chapter 5: Final Consumers and Their Buying Behavior Chapter 6: Business and Organizational Customers and Their Buying Behavior Chapter 7: Improving Decisions with Marketing Information Chapter 8: Elements of Product Planning for Goods and Services Chapter 9: Product Management and New-Product Development Chapter 10: Place and Development of Channel Systems Chapter 11: Distribution Customer Service and Logistics Chapter 12: Retailers, Wholesalers, and Their Strategy Planning Chapter 13: Promotion-Introduction to Integrated Marketing Communications Chapter 14: Personal Selling and Customer Service Chapter 15: Advertising, Publicity, and Sales Promotion Chapter 16: Pricing Objectives and Policies Chapter 17: Price Setting in the Business World Chapter 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A - Economics Fundamentals Appendix B - Marketing Arithmetic Appendix C - Career Planning in Marketing

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 76 citations exist upstream.

Cited by

2012The Triple Bottom Line: A Framework for Sustainable Tourism Development 2010Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy 2015A reconceptualisation of social value creation as social constraint alleviation 2020The crucial role of market intelligence in the development of small business marketing capabilities 2015THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR 2021The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry 2018EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA 2018CITRA MEREK, KUALITAS PRODUK, HARGA DAN PENGARUHNYA PADA MINAT BELI ULANG PRODUK KECANTIKAN WARDAH

Imported from OpenAlex (CC0) — nothing here is generated.