SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Essentials of Marketing: A Marketing Strategy Planning Approach
0 references·8 citing·38 second hop
Essentials of Marketing: A Marketing Strategy Planning Approach (2014)Essentials of Marketing: A Marketing Stra…The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry (2021)The Effect of Brand Awareness…The crucial role of market intelligence in the development of small business marketing capabilities (2020)The crucial role of market in…EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA (2018)EXAMINING THE EFFECT OF PRODU…CITRA MEREK, KUALITAS PRODUK, HARGA DAN PENGARUHNYA PADA MINAT BELI ULANG PRODUK KECANTIKAN WARDAH (2018)CITRA MEREK, KUALITAS PRODUK,…THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR (2015)THE ROLE AND IMPACT OF THE PA…A reconceptualisation of social value creation as social constraint alleviation (2015)A reconceptualisation of soci…The Triple Bottom Line: A Framework for Sustainable Tourism Development (2012)The Triple Bottom Line: A Fra…Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy (2010)Making sense of a market info…The governance of global value chains (2005)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs (2020)Sustainable Business Model Innovation: An Umbrella Review (2021)Grand challenges and emerging market small and medium enterprises : The role of strategic agility and gender diversity (2023)Making democracy work: civic traditions in modern Italy (1993)Making Democracy Work: Civic Traditions in Modern Italy (1993)Are sustainable tourists a higher spending market? (2015)A THEORY OF HUMAN MOTIVATION (2017)A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey (2019)Community participation in tourism development as a tool to foster sustainable land and resource use practices in a national park milieu (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Investigating open innovation strategies and firm performance: the moderating role of technological capability and market information management capability (2020)Investigating the impact of networking capability on firm innovation performance: using the resource-action-performance framework (2020)Green innovations, supply chain integration and green information system: A model of moderation (2022)Managing Brand Equity (1991)Measuring Brand Equity Across Products and Markets (1996)Strategic Brand Management (2007)Milk packaging innovation: Consumer perception and willingness to pay (2020)PENGARUH KEMASAN, LABEL HALAL, LABEL IZIN P-IRT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UMKM KERUPUK IKAN (2020)Product Packaging: Impact on Customers’ Purchase Intention (2020)The Economics of Product Variety: A Survey (1990)A framework for marketing management (2000)Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business (2020)Marketing: Real People, Real Choices (1976)Consumer Behavior and Marketing Strategy (1990)The New Strategic Brand Management (2004)Dynamic capabilities and strategic management (1997)Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru (2022)Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies (2024)Marketization of Data Elements and Enterprise Green Governance Performance: A Quasi‐Natural Experiment Based on Data Trading Platforms (2024)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)A Primer on Partial Least Squares Structural Equation Modeling (2013)Elements of strategic social media marketing: A holistic framework (2016)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2012The Triple Bottom Line: A Framework for Sustainable Tourism Development190 cited
  • 2010Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy115 cited
  • 2015A reconceptualisation of social value creation as social constraint alleviation83 cited
  • 2020The crucial role of market intelligence in the development of small business marketing capabilities51 cited
  • 2015THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR47 cited
  • 2021The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry29 cited
  • 2018EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA18 cited
  • 2018CITRA MEREK, KUALITAS PRODUK, HARGA DAN PENGARUHNYA PADA MINAT BELI ULANG PRODUK KECANTIKAN WARDAH17 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work