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Creating brand loyalty: the management of power positioning and really great advertising
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Creating brand loyalty: the management of power positioning and really great advertising (2000)Creating brand loyalty: the management of…BRANDING IN SMALL BUSINESS (2010)BRANDING IN SMALL BUSINESSRETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING (2008)RETAIL STORE DESIGN AND ENVIR…Reposicionamento de Marcas: estudo de casos brasileiros (2008)Reposicionamento de Marcas: e…Análise de conteúdo (1977)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The Influence of Store Environment on Quality Inferences and Store Image (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Strategic Brand Management (2007)STRATEGI STORE ENVIRONMENT DAN TIME PRESSURE PADA PEMBELIAN IMPULSIF MELALUI EMOTIONAL STATE (2015)How Store Environment and Sales Promotion Influence Positive Emotions and Unplanned Purchases (2021)Marketing strategies for closing the market access gap experienced by small craft producers in South Africa (2019)
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  • 2008RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING24 cited
  • 2010BRANDING IN SMALL BUSINESS12 cited
  • 2008Reposicionamento de Marcas: estudo de casos brasileiros8 cited

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