Articlegreen2010

BRANDING IN SMALL BUSINESS

Mihai Constantin Răzvan Barbu · Radu Florin Ogarcă · Cătălin Mihail Barbu

12 citations0/0 files storedDOAJ (DOAJ: Directory of Open Access Journals)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2007Strategic Brand Management 1994The Influence of Store Environment on Quality Inferences and Store Image 1982Using Background Music to Affect the Behavior of Supermarket Shoppers 2000E-Commerce 2001SME marketing in practice 1998Internet Marketing 1997Towards a paradigm shift in marketing? An examination of current marketing practices

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.