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BRANDING IN SMALL BUSINESS
13 references·1 citing·42 second hop
BRANDING IN SMALL BUSINESS (2010)BRANDING IN SMALL BUSINESSRETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING (2008)RETAIL STORE DESIGN AND ENVIR…Strategic Brand Management (2007)Strategic Brand ManagementA brand orientation typology for SMEs: a case research approach (2005)A brand orientation typology …Customer-centered brand management. (2004)Customer-centered brand manag…SME marketing in practice (2001)SME marketing in practiceThe power of the brand (2000)The power of the brandE-Commerce (2000)E-CommerceCreating brand loyalty: the management of power positioning and really great advertising (2000)Creating brand loyalty: the m…Internet Marketing (1998)Internet MarketingConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…Marketing strategies for closing the market access gap experienced by small craft producers in South Africa (2019)Marketing strategies for clos…The Entrepreneur ship Paradigm (I): A Philosophical Look at Its Research Methodologies (1989)Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures (1990)Predicting the cost of environmental management system adoption: the role of capabilities, resources and ownership structure (2006)Innovative marketing in SMEs (2009)Entrepreneurial marketing in small businesses: A conceptual exploration (2011)Naturalistic inquiry (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The performance benefits of being brand‐orientated (2008)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)The impact of brand authenticity on brand trust and SME growth: A CEO perspective (2012)Developing Buyer-Seller Relationships (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding IT-enabled interactivity in contemporary marketing (2001)Relationships, networks and the learning regions: case evidence from the Peak District National Park (2004)Multiple versions of markets: Multiplicity and performativity in market practice (2006)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A measure of service quality for retail stores: Scale development and validation (1996)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Mood States and Consumer Behavior: A Critical Review (1985)The Influence of Background Music on the Behavior of Restaurant Patrons (1986)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Investigating the service brand: A customer value perspective (2008)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The characteristics of hotel websites and their implications for website effectiveness (2007)Analysis of travel bloggers' characteristics and their communication about Austria as a tourism destination (2008)Foundations of Social Media Marketing (2014)Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)The entrepreneur's business model: toward a unified perspective (2004)Business Models: Origin, Development and Future Research Perspectives (2015)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2007Strategic Brand Management1,706 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 2000E-Commerce937 cited
  • 2001SME marketing in practice585 cited
  • 1998Internet Marketing372 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 2005A brand orientation typology for SMEs: a case research approach312 cited
  • 2004Customer-centered brand management.209 cited
  • 2000The power of the brand53 cited
  • 2000Creating brand loyalty: the management of power positioning and really great advertising27 cited
  • 2008RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING24 cited

Cited by

  • 2019Marketing strategies for closing the market access gap experienced by small craft producers in South Africa10 cited

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