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The impact of brand authenticity on brand trust and SME growth: A CEO perspective · Study

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ArticleThe impact of brand authenticity on brand trust and SME growth: A CEO perspective

Fabian Eggers2012

Article2012

The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Fabian Eggers · Michèle O’Dwyer · Sascha Kraus · Christine Vallaster · Stefan Güldenberg

281 citations·0/0 files stored·Journal of World Business

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.2020Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1989Strategic management of small firms in hostile and benign environments 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Understanding the small business sector 1980Translation and content analysis of oral and written materials

Cited by

2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2020What makes followers loyal? The role of influencer interactivity in building influencer brand equity 2021Brand authenticity: 25 Years of research 2018The role of brand authenticity in developing brand trust 2016Authenticity: The Link Between Destination Image and Place Attachment

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Year2012

Typearticle

Published2012-07-19

VenueJournal of World Business

ISSN-L1090-9516

Languageen

Citations281

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jwb.2012.07.018

openalex_workW2014659009

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2016The effects of institutional development and national culture on cross-national differences in corporate reputation

2019The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement

2018Effective entrepreneurial marketing on Facebook – A longitudinal study