Impact of Operational Planning on Small Business Retail Performance

LuAnn Ricketts Gaskill · Howard E. Van Auken

31 citations0/0 files storedJournal of Small Business Strategy

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Entrepreneurship Studies and Influences Financial Literacy and Behavior Economic Systems and Logistics Management

Abstract

This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

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1982Mail and Telephone Surveys: The Total Design Method.1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit 1979Financial Managemen:t Theory and Practice 1990Toward a Contingency Theory of Business Strategy 1993Effects of Formal Strategic Planning on Financial Performance in Small Firms: A Meta-Analysis 1984Research Thrusts in Small Firm Strategic Planning 1993A Factor Analytic Study of the Perceived Causes of Small Business Failure 1988Planning and financial performance among small firms in a growth industry

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