Article2002

The social psychology of consumer behaviour

Richard P. Bagozzi · Joseph R. Priester · Zeynep Gürhan‐Canlı

326 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

"The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology."--BOOK JACKET.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 326 citations exist upstream.

Cited by

2014Consumer resistance to innovation—a behavioral reasoning perspective 2008Motivating Sustainable Consumption 2007Consumer shopping value, satisfaction and loyalty in discount retailing 2016Valuable Virality 2015Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model 2010Behaviour and climate change: Consumer perceptions of responsibility 2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings 2008Factors Affecting Convention Participation Decision-Making: Developing a Measurement Scale

Imported from OpenAlex (CC0) — nothing here is generated.