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• 2014Consumer resistance to innovation—a behavioral reasoning perspective622 cited
• 2008Motivating Sustainable Consumption300 cited
• 2007Consumer shopping value, satisfaction and loyalty in discount retailing273 cited
• 2016Valuable Virality267 cited
• 2015Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model203 cited
• 2010Behaviour and climate change: Consumer perceptions of responsibility188 cited
• 2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
• 2008Factors Affecting Convention Participation Decision-Making: Developing a Measurement Scale154 cited
• 2010The Meaning and Measurement of a Sport Event Experience Among Active Sport Tourists141 cited
• 2011Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.140 cited
• 2011The abstractness of luxury133 cited
• 2009Emotional Engagement: How Television Builds Big Brands At Low Attention125 cited
• 2009Intention to Engage in Digital Piracy123 cited
• 2008Reference Report: An overview of behaviour change models and their uses113 cited