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Reserve Prices in Internet Advertising Auctions: A Field Experiment
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Reserve Prices in Internet Advertising Auctions: A Field Experiment (2023)Reserve Prices in Internet Advertising Au…Position Auctions with Consumer Search (2011)Position Auctions with Consum…Position Auctions with Consumer Search (2009)Position Auctions with Consum…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Truthful auctions for pricing search keywords (2006)Truthful auctions for pricing…Strategic bidder behavior in sponsored search auctions (2006)Strategic bidder behavior in …Position auctions (2006)Position auctionsThe Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions (2003)The Winner's Curse, Reserve P…Inference with an Incomplete Model of English Auctions (2003)Inference with an Incomplete …Optimal Multi-Object Auctions (2000)Optimal Multi-Object AuctionsDeriving an estimate of the optimal reserve price: An application to British Columbian timber sales (1997)Deriving an estimate of the o…Full Extraction of the Surplus in Bayesian and Dominant Strategy Auctions (1988)Full Extraction of the Surplu…Optimal Auctions with Risk Averse Buyers (1984)Optimal Auctions with Risk Av…Optimal Auction Design (1981)Optimal Auction DesignIncentives in Teams (1973)Incentives in TeamsMultipart pricing of public goods (1971)Multipart pricing of public g…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)COUNTERSPECULATION, AUCTIONS,…Reinforcement Mechanism Design: With Applications to Dynamic Pricing in Sponsored Search Auctions (2020)Reinforcement Mechanism Desig…Personalized Pricing and Consumer Welfare (2017)Personalized Pricing and Cons…Optimizing Display Advertising Markets: Challenges and Directions (2015)Optimizing Display Advertisin…Dynamic Reserve Prices for Repeated Auctions: Learning from Bids (2014)Dynamic Reserve Prices for Re…Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions (2014)Buy-It-Now or Take-a-Chance: …An empirical study of reserve price optimisation in real-time bidding (2014)An empirical study of reserve…Revenue optimization in the generalized second-price auction (2013)Revenue optimization in the g…Sponsored search auctions: an overview of research with emphasis on game theoretic aspects (2012)Sponsored search auctions: an…The Economics of Internet Markets (2011)The Economics of Internet Mar…Bayes-nash equilibria of the generalized second price auction (2009)Bayes-nash equilibria of the …A Theory of Auctions and Competitive Bidding (1982)An Introduction to Copulas (1999)Winner's Curse, Reserve Prices and Endogenous Entry: Empirical Insights from Ebay Auctions (2000)Nonparametric Tests for Common Values at First-Price Sealed-Bid Auctions (2003)Demand Estimation with Heterogeneous Consumers and Unobserved Product Characteristics: A Hedonic Approach (2005)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Third-Party Web Tracking: Policy and Technology (2012)A Course in Game Theory (1994)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Optimal Selling Strategies under Uncertainty for a Discriminating Monopolist when Demands are Interdependent (1985)How Auctions Work for Wine and Art (1989)The Economist as Engineer: Game Theory, Experimentation, and Computation as Tools for Design Economics (2002)The Theory of Incentives: The Principal-Agent Model (2001)Eliciting Informative Feedback: The Peer-Prediction Method (2005)Make Trade Not War? (2008)Putting Auction Theory to Work (2004)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)2. Public Goods: A Survey of Experimental Research (1995)Reputation systems (2000)Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auctions on the Internet (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Matching with Contracts (2005)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
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References

  • 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
  • 1981Optimal Auction Design5,938 cited
  • 1973Incentives in Teams3,334 cited
  • 1971Multipart pricing of public goods3,266 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2003The Winner's Curse, Reserve Prices, and Endogenous Entry: Empirical Insights from eBay Auctions1,025 cited
  • 1988Full Extraction of the Surplus in Bayesian and Dominant Strategy Auctions895 cited
  • 2006Position auctions808 cited
  • 1984Optimal Auctions with Risk Averse Buyers748 cited
  • 2003Inference with an Incomplete Model of English Auctions492 cited
  • 2011Position Auctions with Consumer Search362 cited
  • 2006Truthful auctions for pricing search keywords322 cited
  • 2006Strategic bidder behavior in sponsored search auctions270 cited
  • 2009Position Auctions with Consumer Search227 cited
  • 1997Deriving an estimate of the optimal reserve price: An application to British Columbian timber sales158 cited
  • 2000Optimal Multi-Object Auctions

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157 cited

Cited by

  • 2014Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions79 cited
  • 2014An empirical study of reserve price optimisation in real-time bidding70 cited
  • 2011The Economics of Internet Markets64 cited
  • 2009Bayes-nash equilibria of the generalized second price auction56 cited
  • 2020Reinforcement Mechanism Design: With Applications to Dynamic Pricing in Sponsored Search Auctions55 cited
  • 2013Revenue optimization in the generalized second-price auction48 cited
  • 2014Dynamic Reserve Prices for Repeated Auctions: Learning from Bids48 cited
  • 2015Optimizing Display Advertising Markets: Challenges and Directions45 cited
  • 2012Sponsored search auctions: an overview of research with emphasis on game theoretic aspects42 cited
  • 2017Personalized Pricing and Consumer Welfare26 cited