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The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany
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The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany (2012)The Eect of Marketing Spending on Sales i…Econometric Analysis of Panel Data (2021)Econometric Analysis of Panel…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…The economic analysis of advertising (2005)The economic analysis of adve…New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…Testing for unit roots in heterogeneous panels (2003)Testing for unit roots in het…Unit root tests in panel data: asymptotic and finite-sample properties (2002)Unit root tests in panel data…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…Market valuations in the New Economy: an investigation of what has changed (2002)Market valuations in the New …The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Initial conditions and moment restrictions in dynamic panel data models (1995)Initial conditions and moment…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Some Tests of Specification f…The economics of advertising (1972)The economics of advertisingThe Occurrence of Tax Amnesties: Theory and Evidence (2014)The Occurrence of Tax Amnesti…Econometric Models for Count Data with an Application to the Patents-R&D Relationship (1984)Pooled Mean Group Estimation of Dynamic Heterogeneous Panels (1999)Econometric Analysis of Cross Section and Panel Data (2001)Introductory Econometrics for Finance (2008)Time Series Analysis: Forecasting and Control (1977)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Testing for a Unit Root in Time Series Regression (1988)PANEL COINTEGRATION: ASYMPTOTIC AND FINITE SAMPLE PROPERTIES OF POOLED TIME SERIES TESTS WITH AN APPLICATION TO THE PPP HYPOTHESIS (2004)A simple panel unit root test in the presence of cross‐section dependence (2007)Specification Tests in Econometrics (1978)Initial conditions and moment restrictions in dynamic panel data models (1998)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Distribution of the Estimators for Autoregressive Time Series With a Unit Root (1979)A Comparative Study of Unit Root Tests with Panel Data and a New Simple Test (1999)Dividend Policy, Growth, and the Valuation of Shares (1961)An Empirical Evaluation of Accounting Income Numbers (1968)The Cross-Section of Expected Stock Returns (1992)Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Biases in Dynamic Models with Fixed Effects (1981)Another look at the instrumental variable estimation of error-components models (1995)A finite sample correction for the variance of linear efficient two-step GMM estimators (2004)How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2009)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Advertising as Information (1974)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Ambidexterity under scrutiny: Exploration and exploitation via internal organization, alliances, and acquisitions (2013)Persuasion: Empirical Evidence (2010)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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References

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  • 2003Testing for unit roots in heterogeneous panels15,333 cited
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  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 1972The economics of advertising

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389 cited
  • 2002Market valuations in the New Economy: an investigation of what has changed305 cited
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    • 2014The Occurrence of Tax Amnesties: Theory and Evidence72 cited