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A Comparison of X, Y, and Boomer Generation Wine Consumers in California
1 references·16 citing·53 second hop
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this work references cited by second hop

References

  • 1960The Marketing Revolution616 cited

Cited by

  • 2017Consumer preferences for wine attributes in an emerging market62 cited
  • 2015The Moderating Effects of Overall and Organic Wine Knowledge on Consumer Behavioral Intention59 cited
  • 2019Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon59 cited
  • 2014Consumer segmentation based on usage of sales channels in the German wine market54 cited
  • 2009Connecting product attributes with emotional benefits53 cited
  • 2022Consumer preferences for organic wine - Global analysis of people and place46 cited
  • 2014Customer value perception: cross-generational preferences for wine40 cited
  • 2017A generational perspective on work values in a South African sample39 cited
  • 2014Smartphones and wine consumers: a study of Gen-Y31 cited
  • 2023Intergenerational analysis of cash waqf behavior: lessons learned from Indonesia29 cited
  • 2021Employee engagement: Emerging insight of the millennial manufacturing workforce28 cited
  • 2016Work ethics of different generational cohorts in South Africa28 cited
  • 2013The wine consumption preferences of young people: a Spanish case study24 cited

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2020
Rose Wine Market: Anything but Colour?
24 cited
  • 2019Is there a gender effect on wine choice in Portugal? – A qualitative approach23 cited
  • 2019Generational differences in risk perception and situational uses of wine information sources23 cited