Generational differences in risk perception and situational uses of wine information sources

Matthew Joseph Bauman · Natalia Velikova · Tim H. Dodd · Trey Blankenship

23 citations0/0 files storedInternational Journal of Wine Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Wine Industry and Tourism Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Purpose The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and internet-based sources. Design/methodology/approach An online survey resulted in 276 responses from wine consumers residing in Texas, USA. Information source usage was tested in two common purchasing situations: for casual and formal consumption. Chi-square analyses and ANOVA were used to examine differences among the generational cohorts in their use of information sources, levels of objective and subjective wine knowledge, wine involvement and risk perception for the two purchasing situations. Findings Younger consumers were found to be significantly more inclined to use Web 2.0 information sources, such as wine blogs, wine applications, their contacts’ recommendations on social media and wine experts on social media. Older consumers were more likely to use their own wine knowledge. Of greater interest is that in terms of their reliance on various wine information sources, Generation X behaves as the bridge between Generation Y and Baby Boomers. Generational differences regarding wine involvement, wine knowledge and risk perception also support this notion. Practical implications The results of this study reinforce the need for wineries to adopt or create strategic initiatives using Web 2.0 elements. This study also suggests that depending on the purchasing context, consumers use certain information sources more than others. Originality/value This research extends the understanding of the information acquisition process by expanding the types of information sources, and also yields valuable insights for consumers’ off-premise wine purchasing decisions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 23 citations exist upstream.

References

1985Measuring the Involvement Construct 1985Measuring Consumer Involvement Profiles 1985The Effects of Product Class Knowledge on Information Search Behavior 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising 1984Audience Involvement in Advertising: Four Levels 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping 2012Consumer behaviour for wine 2.0: A review since 2003 and future directions 2005Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing

Cited by

2021The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok 2020Identification of consumption patterns: an empirical study in millennials 2023The role of customer and expert ratings in a hedonic analysis of French red wine prices: from gurus to geeks?2022Rethinking the wine list: restaurant customers’ preference for listing wines according to wine style 2020Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.