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ArticleThe marketing book

Michael J. Baker2003

Article2003

The marketing book

Michael J. Baker · Susan J. Hart

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

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2004Building and testing theories of decision making by travellers 2012Interviewing by Telephone: Specific Considerations, Opportunities, and Challenges 2011Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms 1997Cultural malpractice: The growing obsolescence of psychology with the changing U.S. population.1999Relationship between generic strategies, competitive advantage and organizational performance: an empirical analysis 2012Why corporate power is a public health priority 2021Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective 2006Networking in SMEs: Evaluating its contribution to marketing activity

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Year2003

Typearticle

Published2003-01-01

Languageen

Citations224

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ShelfMarketing and Advertising Strategies

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doi10.4324/9781315890005

openalex_workW1535275474

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