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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Susan J. Hart · Study

Home/Author

Susan J. Hart

40 works· latest 2019· 6 institutionscluster: provisional

h-index33

i1039

Citations4,088

Works here40

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Most cited in this library

Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework1993 · 438 citations
In search of strategic management accounting: theoretical and field study perspectives2003 · 321 citations
New Product Development1995 · 301 citations
Where to Now in New Product Development Research?1992 · 232 citations
The marketing book2003 · 224 citations

Works

40 shown

The interplay between SME owner-managers and the brand-as-a-person

Journal of Product & Brand Management·2019·5 authors·Open access

21citations

The five phases of SME brand-building

Journal of Brand Management·2012·3 authors

79citations

The use of communication activities in the development of small to medium‐sized enterprise brands

Marketing Intelligence & Planning·2012·2 authors

29citations

Roles, role performance, and radical innovation competences

Industrial Marketing Management·2011·3 authors·Open access

133citations

Does experience matter? — A study of knowledge processes and uncertainty reduction in solution innovation

Industrial Marketing Management·2011·2 authors·Open access

43citations

Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting

Critical Perspectives on Accounting·2010·

2 authors

·Open access

45citations

Centrality of hospitality and tourism education: the case of Strathclyde Business School.

Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2010·3 authors·Open access

0citations

Relational resources and competences for radical product innovation

Journal of Marketing Management·2009·3 authors

80citations

The Marketing Book

Routledge eBooks·2008·2 authors·book

33citations

Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

Journal of Business Ethics·2007·3 authors

121citations

Market orientation versus quality orientation: sources of superior business performance

Journal of Strategic Marketing·2004·2 authors

54citations

Does the level of experience have an effect on CRM programs? Exploratory research findings

Industrial Marketing Management·2004·3 authors

55citations

Navigating the new product development process

Industrial Marketing Management·2003·3 authors

178citations

In search of strategic management accounting: theoretical and field study perspectives

Management Accounting Research·2003·2 authors·Open access

321citations

Retail loyalty schemes: results from a consumer diary study

Journal of Retailing and Consumer Services·2003·4 authors

77citations

The marketing book

·2003·2 authors

224citations

Fakin It: Counterfeiting and Consumer Contradictions

ACR European Advances·2003·3 authors

89citations

Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

Critical Perspectives on Accounting·2002·2 authors

119citations

New product launch “mix” in growth and mature product markets

Benchmarking An International Journal·2000·2 authors

25citations

Industrial Export Pricing Practices in the United Kingdom

Industrial Marketing Management·2000·4 authors

56citations

Strategic pricing in export markets: empirical evidence from the UK

International Business Review·2000·4 authors

48citations

Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products

Journal of Product Innovation Management·2000·4 authors·Open access

173citations

An Analysis of Product Deletion Scenarios

Journal of Product Innovation Management·2000·3 authors

77citations

Are Loyalty Schemes a Manifestation of Relationship Marketing?

Journal of Marketing Management·1999·4 authors

103citations

The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Journal of Small Business Management·1999·2 authors

105citations

The effectiveness of market information in enhancing new product success rates

European Journal of Innovation Management·1999·3 authors

61citations

New consumer product launch: strategies and performance

Journal of Strategic Marketing·1999·4 authors

33citations

In search of generic launch strategies for new products

International Journal of Research in Marketing·1998·4 authors

97citations

New Product Development

·1995·1 author·chapter

301citations

Export Marketing Research and the Effect of Export Experience in Industrial SMEs

International Marketing Review·1994·2 authors

141citations

International Marketing Research Activities of UK Exporters

Journal of Euromarketing·1994·3 authors

44citations

The Multiple Convergent Processing Model of New Product Development

International Marketing Review·1994·2 authors

83citations

Cross‐functional Integration in the New Product Introduction Process: An Application of Action Science in Services

International Journal of Service Industry Management·1993·2 authors

20citations

Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework

Journal of Strategic Marketing·1993·2 authors

438citations

Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry

European Journal of Marketing·1993·2 authors

71citations

Dimensions of success in new product development: An exploratory investigation

Journal of Marketing Management·1993·1 author

165citations

Where to Now in New Product Development Research?

European Journal of Marketing·1992·2 authors

232citations

The Competitiveness of British Industry: What Really Makes the Difference?

European Journal of Marketing·1988·3 authors

55citations

The causes of product deletion in British manufacturing companies∗

Journal of Marketing Management·1988·1 author

33citations

The contribution of marketing to competitive success: A literature review

Journal of Marketing Management·1986·4 authors

26citations