International Marketing Research Activities of UK Exporters

Abstract

This paper presents some findings from a cross-sectoral exploratory study if UK exporting firms and considers (statistical) differences that exist between UK exporters in their international marketing research activities based on firms' background characteristics. By using multivariate analysis signigicant differences are highlighted between firms based on (1) firm size; (2) method by which export marketing research is organised; and (3) between firms basd on the performance measres, export ratio and export profitability. This paper provides policy makers with an insight into the activities of managers in relation to their procedures in dealing with formal marketing research and offers recommendations into ways of targeting assistance to exporters more efficiently.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 44 citations exist upstream.