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Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing
16 references·0 citing·32 second hop
Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing (2005)Social marketing communication in a multi…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Is acculturation unidimensional or bidimensional? A head-to-head comparison in the prediction of personality, self-identity, and adjustment. (2000)Is acculturation unidimension…The importance of context: Qualitative research and the study of leadership (1996)The importance of context: Qu…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective (1994)Exploring Language Effects in…Integrated Marketing Communications (1992)Integrated Marketing Communic…Ethnic Minority Identity: A Social Psychological Perspective (1992)Ethnic Minority Identity: A S…Basics of qualitative research (1990)Basics of qualitative researchCase Study Research: Design and Methods (1984)Case Study Research: Design a…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Similarity, credibility, and attitude change: A review and a theory. (1970)Similarity, credibility, and …The silent language in overseas business (1960)The silent language in overse…Social research (2nd Ed.). (1943)Social research (2nd Ed.).Attitudes and Cognitive Organization (1946)The Influence of Source Credibility on Communication Effectiveness (1951)The Open and Closed Mind (1960)Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? (1977)The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers (1992)Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States (1994)An Inventory for Measuring Depression (1961)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Negotiating Biculturalism (2002)The Social Identity Theory of Intergroup Behavior (2004)ACCULTURATION AND LATINO HEALTH IN THE UNITED STATES: A Review of the Literature and its Sociopolitical Context (2005)Bicultural Identity Integration (BII): Components and Psychosocial Antecedents (2005)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Determining Validity in Qualitative Inquiry (2000)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)An Introduction to Qualitative Research (2009)Theory Construction in Qualitative Research (2012)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1994Handbook of Qualitative Research26,587 cited
  • 2017The Discovery of Grounded Theory25,772 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1990Basics of qualitative research11,107 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 2000Is acculturation unidimensional or bidimensional? A head-to-head comparison in the prediction of personality, self-identity, and adjustment.1,575 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1970Similarity, credibility, and attitude change: A review and a theory.426 cited
  • 1996The importance of context: Qualitative research and the study of leadership352 cited
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  • 1943Social research (2nd Ed.).315 cited
  • 1992Ethnic Minority Identity: A Social Psychological Perspective261 cited
  • 1960The silent language in overseas business257 cited

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1994
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
247 cited

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