In last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and pre-eminent seer of modern age. It was McLuhan who made distinction between hot and cool media. And it was he who coined phrases the medium is message and the global village and popularized other memorable terms including feedback and iconic.McLuhan was far more than a pithy phrasemaker, however. He foresaw development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated wide-ranging effects of Internet. And he understood, better than any of his contemporaries, transformations that would be wrought by digital technology -- in particular, globalization of communications and instantaneous-simultaneous nature of new, electric world. In many ways, we're still catching up to him -- forty years after publication of Understanding Media.In Understanding Me, Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan. They have in common informality and accessibility of spoken word. In every case, text has been transcribed from original audio, film, or videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said -- spoken words of a surprisingly accessible public man. He comes across as outrageous, funny, perplexing, stimulating, and provocative. McLuhan will never seem quite same again.The foreword by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor David Staines's insightful afterword offers a personal account of McLuhan as teacher and friend.
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