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Media ecologist Neil Postman once remarked that medium is a technology within which a culture grows; that is to say, it gives form to a culture's politics, social organization, and habitual ways of thinking. To what extent has current (TV, print, and social and Internet media) created a common globalized media environment and culture? If one thinks of media in their everyday life, patterns emerge that validate late Neil Postman's hypothesis--we heard variations on following: Have you got Facebook?; all news sites are saying ...; and ubiquitous have you heard about so-and-so in blogs? Superficially, these examples seem like banal excesses of a leisurely culture with an overabundance of free time to spend on entertainment. However, probing further, it underpins a certain truth that Postman and his colleagues in Media Ecology Association and scholars frequently cite--that media technologies do not just add to a culture, they transform it completely. In doing so, old ways can only comprehended in what Marshall McLuhan called the rear-view mirror. Throughout history of our species, humans sought to conquer time and through speech, art and architecture, through writing and printing, and through various forms of transportation. (1) Through humanity's advancement through technology, we also made vast changes that had repercussions. In nineteenth century, Western world, at very least, gained access to instantaneous communication technology: telegraph, first ever electronic (electrically powered) method of telecommunications. This evolved and expanded with invention of telephone, fax machines, radio, television, and innovations such as copper and fiber-optic cable, and satellite communication--all part of pre-computer mediated communication (CMC) revolution carried over into new media culture that forms an integral part of our modern experience. (2) In late 1980s, personal computing became more affordable and with it, telecommunications were integrated with this technology. From this watershed, French philosopher and sociologist Jacques Ellul proposed that convergence of media and communication technologies (print, video, audio, and telegraph) on computer has ... set up networks in society that nothing whatever to do with ancient networks or traditional structures ... We cannot continue as before. Simply because computer is there, we cannot ignore it. When railroad and automobile came on scene, those who wanted could still travel by horseback. But now there is no choice. A businessman cannot acquire a computer just because he likes progress. The computer brings a whole system with it ... technical system has become strongly integrated ... offices, means of distribution, personnel must adapted to it. (3) The computer has penetrated lives of almost people on planet, arranging them into an interconnected, retribalized human community within which sight and sound are in extent, as media scholar Marshall McLuhan noted, which he termed global village. The mediation space is often now referred to as cyberspace. (4) This village has thrust mankind into a information age or era in which human communication is growing so fast as to in fact immeasurable, and as media ecologist, communications scholar, and Catholic priest Walter J. Ong professed, making human consciousness something other than what consciousness used to be instead moving into ... a situation where, in principle, everything that is known or has been known can made accessible to everyone everywhere everytime. (5) If this phenomenon is truly and we take premises of Postman's axiom as true-to-fact, then there indeed exists a globalized culture, which these mediums are shaping and re-shaping from day to day and even hour to hour. …
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