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Cited by

• 2005Relationship Value in Business Markets: The Construct and Its Dimensions299 cited
• 2011Should Firms Spend More on Research and Development and Advertising during Recessions?249 cited
• 2006Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status242 cited
• 2015Effect of Customer Relationship Management on Customer Satisfaction131 cited
• 2009Organisational Supplying Behaviour: Understanding supplier needs, wants and preferences124 cited
• 2001The influence of firm predispositions on interfirm relationship formation in business markets114 cited
• 2012The impact of network configurations on value constellations in business markets — The case of an innovation network112 cited
• 2014Dynamic Targeted Pricing in B2B Relationships100 cited
• 2009B2B services: linking service loyalty and brand equity96 cited
• 2010Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India93 cited
• 2015Modifying UTAUT and innovation diffusion theory to reveal online shopping behavior91 cited
• 2008Customer value creation in professional service relationships: the case of credence goods87 cited
• 2002Managerial relevance in academic research: an exploratory study86 cited