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Managing brand equity: Capitalizing on the value of a brand name · Study

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ArticleManaging brand equity: Capitalizing on the value of a brand name

Garett J. Longwell1994

Article1994

Managing brand equity: Capitalizing on the value of a brand name

Garett J. Longwell

210 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2017The impact of perceived service quality dimensions on customer satisfaction 2022Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity 2021Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty 2020The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education 1992Product quality, attributes, and brand name as determinants of price: The case of consumer electronics 2013Consumer Purchase Intentions and Honey Related Products 2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework 2013Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

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Year1994

Typearticle

Published1994-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations210

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0148-2963(94)90009-4

openalex_workW1535882943

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