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Managing brand equity: Capitalizing on the value of a brand name
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Managing brand equity: Capitalizing on the value of a brand name (1994)Managing brand equity: Capitalizing on th…Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions (2024)Translating brand reputation …The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust (2024)The influence of brand experi…Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework (2024)Elevating B2B branding in a g…Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity (2022)Tourism destination brand equ…PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (2021)PENGARUH CITRA MEREK, KUALITA…Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty (2021)Emotional brand attachment an…Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country (2021)Do-it-yourself Marketing and …The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education (2020)The impact of brand equity di…Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia (2020)Brand loyalty as mediator of …The impact of perceived service quality dimensions on customer satisfaction (2017)The impact of perceived servi…Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands (2015)Leveraging the potential of w…Binational Study of the Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: The Case of Fashion Brands in UK and Switzerland (2014)Binational Study of the Impac…Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands (2013)Exploring Consumer Purchase B…Consumer Purchase Intentions and Honey Related Products (2013)Consumer Purchase Intentions …Brand image, equity, and sports sponsorship (2009)Brand image, equity, and spor…Product quality, attributes, and brand name as determinants of price: The case of consumer electronics (1992)Product quality, attributes, …Foundations of Behavioral Research (1974)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Managing brand equity : capitalizing on the value of a brand name. 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(2020)Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry (2021)Principles of Marketing (1972)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education (2020)Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market (2021)Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market (2021)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON REPURCHASE INTENTION MEDIATED BY CONSUMER SATISFACTION STUDY AT UNIQLO IN SOLO (2022)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The partial least squares approach for structural equation modeling. (1998)Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation (2021)Emotional attachment: a bridge between brand reputation and brand advocacy (2022)Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective (2023)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Exploring the mutual relationships of brand equity in the tourism and hospitality sector (2024)Why do you resist digital resurrection? Exploring the barriers affecting consumer resistance to digital resurrection technology (2025)The Commitment-Trust Theory of Relationship Marketing (1994)Hearing faculty members’ voice: a gendered view on knowledge sharing (2024)B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM (2025)Bridging functionality and emotion: the role of brand image in cultivating loyalty among logistics partners through brand love and engagement in Vietnam’s B2B sector (2025)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)An argument for basic emotions (1992)Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA (2025)
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  • 2024The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust24 cited
  • 2021PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN19 cited
  • 2009Brand image, equity, and sports sponsorship15 cited

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  • 2014Binational Study of the Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: The Case of Fashion Brands in UK and Switzerland15 cited
  • 2024Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions14 cited
  • 2015Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands14 cited
  • 2021Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country14 cited