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Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea
16 references·3 citing·47 second hop
Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea (2015)Factors affecting attitudes and behaviour…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…Introducing COBRAs (2011)Introducing COBRAsFriends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Friends, Fans, and Followers:…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Design and Analysis: A Researcher's Handbook (2005)Design and Analysis: A Resear…eTailQ: dimensionalizing, measuring and predicting etail quality (2003)eTailQ: dimensionalizing, mea…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…The Psychology of Attitudes (1997)The Psychology of AttitudesAdvertising Value and Advertising on the Web (1996)Advertising Value and Adverti…The psychology of attitudes. A.H. Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida (1995)The psychology of attitudes. …How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences (1983)Attitude Toward the Ad As a M…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)Attitudes versus Actions: The…Advertising in America: The Consumer View (1969)Advertising in America: The C…The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement (2020)The Effect of Ad Content and …Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019)Newsfeed native advertising o…Understanding social media advertising effect on consumers’ responses (2018)Understanding social media ad…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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The challenges and opportunities of Social Media (2009)The effect of social media communication on consumer perceptions of brands (2014)Instagram: Motives for its use and relationship to narcissism and contextual age (2016)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. 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(2002)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Recommended effect size statistics for repeated measures designs (2005)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)
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References

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  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 1969Advertising in America: The Consumer View300 cited
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    • 2018Understanding social media advertising effect on consumers’ responses151 cited
    • 2019Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance132 cited
    • 2020The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement13 cited