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Social Media Monitoring Tools as Instruments of Strategic Issues Management · Study

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ChapterSocial Media Monitoring Tools as Instruments of Strategic Issues Management

Johanna Grüblbauer2012

Chapter2012

Social Media Monitoring Tools as Instruments of Strategic Issues Management

Johanna Grüblbauer · Peter Haric

9 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Digital Marketing and Social Media Sentiment Analysis and Opinion Mining

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2018MANAGING PUBLIC RELATIONS 1975Managing Strategic Surprise by Response to Weak Signals 2001Reframing Business: When the Map Changes the Landscape 2015Die Wirtschaft der Gesellschaft 1980Strategic issue management 2023Managing Public Relations 2002Reframing business: when the map changes the landscape 2009Strategic Issues Management: Organizations and Public Policy Challenges

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Year2012

Typechapter

Published2012-12-29

VenueSpringer eBooks

Languageen

Citations9

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-642-28897-5_39

openalex_workW153604149

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