Market-led strategic change : transforming the process of going to market

Nigel F. Piercy

85 citations0/0 files storedUniversity of Maribor digital library (University of Maribor)

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

Abstract

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed 4th edition

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