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Profitable listening for manufacturers and dealers
3 references·0 citing·9 second hop
Profitable listening for manufacturers and dealers (1968)Profitable listening for manufacturers an…A Survey of Marketing Research (1964)A Survey of Marketing ResearchThe Effects of Mass Communication (1962)The Effects of Mass Communica…The Effects of Mass Communication (1961)The Effects of Mass Communica…The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (1968)Framing as a Theory of Media Effects (1999)Uses and Gratifications Theory in the 21st Century (2000)Measures used to evaluate industrial marketing activities (1982)Graduate Program of Instruction in Marketing Research: A Need Assessment (1987)Process benchmarking as a market research tool for strategic planning (2001)Findings and Theory in the Study of Fear Communications (1970)Media Use and Political Predispositions: Revisiting the Concept of Selective Exposure (2007)Polarization and Partisan Selective Exposure (2010)
this work references cited by second hop

References

  • 1962The Effects of Mass Communication1,415 cited
  • 1961The Effects of Mass Communication1,102 cited
  • 1964A Survey of Marketing Research41 cited

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