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ArticleMeasures used to evaluate industrial marketing activities

Donald W. Jackson1982

Article1982

Measures used to evaluate industrial marketing activities

Donald W. Jackson · Lonnie L. Ostrom · Kenneth R. Evans

21 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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1979Management of the sales force 1982Industrial Marketing Management 1973Profitability Analysis by Market Segments 1980Industrial Marketing Research 1964A Survey of Marketing Research 1977Marketing Cost Analysis: A Modularized Contribution Approach

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1991Assessing the Relationships Among Performance Measures, Managerial Practices, and Satisfaction When Evaluating the Salesforce: A Replication and Extension 2013Sales Management Performance Evaluation: A Residual Income Perspective*

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Year1982

Typearticle

Published1982-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(82)90016-5

openalex_workW2012275088

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