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Lonnie L. Ostrom · Study
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Author
Lonnie L. Ostrom
7 works
· latest 2011
· 1 institutions
cluster: provisional
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Citations
244
Works here
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11
Most cited in this library
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
2011 · 75 citations
Differences between industrial and consumer product managers
1984 · 39 citations
Life Cycle Costing in Industrial Purchasing
1980 · 38 citations
Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variables
1989 · 37 citations
Measures used to evaluate industrial marketing activities
1982 · 21 citations
Works
7 shown
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
Journal of the Academy of Marketing Science
·
2011
·
4 authors
75
citations
Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variables
Journal of the Academy of Marketing Science
·
1989
·
3 authors
37
citations
Differences between industrial and consumer product managers
Industrial Marketing Management
·
1984
·
3 authors
39
citations
Measures used to evaluate industrial marketing activities
Industrial Marketing Management
·
1982
·
3 authors
21
citations
Life Cycle Costing in Industrial Purchasing
Journal of Purchasing and Materials Management
·
1980
·
2 authors
38
citations
Supplier evaluation as a new marketing tool
Industrial Marketing Management
·
1979
·
2 authors
18
citations
Marketing: An Environmental Perspective
Journal of Marketing
·
1977
·
9 authors
·
other
16
citations