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ArticleDifferences between industrial and consumer product managers

Wm. Theodore Cummings1984

Article1984

Differences between industrial and consumer product managers

Wm. Theodore Cummings · Donald W. Jackson · Lonnie L. Ostrom

39 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Business and Management Studies

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References

1982Product policy : concepts, methods, and strategy 1975The Changing Role of the Product Manager in Consumer Goods Companies 1978Product Management on Trial

Cited by

2009High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition*1989Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers 1996How to improve product management effectiveness 1989Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variables 1988The performance of industrial and consumer product managers 1999Erratum 2013Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits 2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies

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1989Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variablesarticle · 3 shared references 1988The performance of industrial and consumer product managersarticle · 3 shared references 1983Strategic Marketing Planning by Product Managers. Room for Improvement?article · 2 shared references 1988Where Advertising Decisions Are Really Madearticle · 2 shared references 2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesarticle · 2 shared references 1984Industrial product managers: Authority and responsibilityarticle · 2 shared references

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Year1984

Typearticle

Published1984-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(84)90030-0

openalex_workW2003106366

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