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Differences between industrial and consumer product managers

3 references·15 citing·39 second hop

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References

1982Product policy : concepts, methods, and strategy372 cited
1975The Changing Role of the Product Manager in Consumer Goods Companies72 cited
1978Product Management on Trial44 cited

Cited by

2009High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition*56 cited
1989Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers41 cited
1996How to improve product management effectiveness39 cited
1989Examining Product Managers' Job Satisfaction and Performance Using Selected Organizational Behavior Variables37 cited
1988The performance of industrial and consumer product managers28 cited
1999Erratum27 cited
2013Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits26 cited
2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies26 cited
1997Product management and the marketing of financial services24 cited
2021The state of business to business marketing research21 cited
1999Brand managers’ interfaces in different consumer goods industries18 cited

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1994

The power relationships of brand managers

17 cited

1999Brand managers in the pharmaceutical industry: are they any different?12 cited

1999Variations in the Power of Marketing Between Consumer and Industrial Firms10 cited

1991Erratum0 cited