Changing face of companies and role of Internal Marketing

Abstract

Success is what every organization aims at and this can be achieved if the firm knows how to manage its resources namely men, material, machine, money and management. Out of these the “men” or the human resource is the only resource that can be developed and molded to the corporate needs. Thus the development of manpower stands to be of vital importance. Every successful firm understands the needs of the customers and it promises to satisfy them. But this can only be possible if there is utmost commitment from the members internal to the organization. This cooperation is only possible if the firm understands the life plan and the personal needs and other requirements of its employees. This paper emphasizes the importance of Internal Marketing, its need and objectives, how it helps in motivating employees using different motivational techniques.

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