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International Marketing Research
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International Marketing Research (2001)International Marketing ResearchDo corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017)Do corporate image and reputa…Establishing rigor in mail-survey procedures in international business research (2014)Establishing rigor in mail-su…Guanxi practice and Chinese buyer–supplier relationships: The buyer's perspective (2011)Guanxi practice and Chinese b…Empirical test of the trust–performance link in an international alliances context (2011)Empirical test of the trust–p…A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands (2011)A Cross-Cultural Examination …The Best–Worst Scaling Approach: An Alternative to Schwartz's Values Survey (2008)The Best–Worst Scaling Approa…Measuring values using best‐worst scaling: The LOV example (2007)Measuring values using best‐w…Crossing language boundaries: Qualitative interviewing in international business (2006)Crossing language boundaries:…The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison (2005)The influence of internal and…The STEP Scale: A Measure of Short-Term Export Performance Improvement (2004)The STEP Scale: A Measure of …Supermarkets vs. traditional retail stores: diagnosing the barriers to supermarkets’ market share growth in an ethnic minority community (2004)Supermarkets vs. traditional …Marketing program standardization: A cross-country exploration (2004)Marketing program standardiza…Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers (2002)Theoretical justification of …Multinational Diffusion Models: An Alternative Framework (2002)Multinational Diffusion Model…International market segmentation: issues and perspectives (2002)International market segmenta…Triad lessons: Generalizing results on high performance firms in five business-to-business markets (2000)Triad lessons: Generalizing r…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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  • 2002International market segmentation: issues and perspectives385 cited
  • 2006Crossing language boundaries: Qualitative interviewing in international business302 cited
  • 2005The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison265 cited
  • 2008The Best–Worst Scaling Approach: An Alternative to Schwartz's Values Survey241 cited
  • 2002Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers239 cited
  • 2004The STEP Scale: A Measure of Short-Term Export Performance Improvement189 cited
  • 2011Empirical test of the trust–performance link in an international alliances context179 cited
  • 2007Measuring values using best‐worst scaling: The LOV example163 cited
  • 2004Marketing program standardization: A cross-country exploration157 cited
  • 2017Do corporate image and reputation drive brand equity in India and China? - Similarities and differences153 cited
  • 2000Triad lessons: Generalizing results on high performance firms in five business-to-business markets151 cited
  • 2002Multinational Diffusion Models: An Alternative Framework148 cited
  • 2014Establishing rigor in mail-survey procedures in international business research148 cited

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  • 2011A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands147 cited
  • 2011Guanxi practice and Chinese buyer–supplier relationships: The buyer's perspective128 cited
  • 2004Supermarkets vs. traditional retail stores: diagnosing the barriers to supermarkets’ market share growth in an ethnic minority community127 cited