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Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges

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References

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1955A Treatment of Distributed Lags in the Theory of Advertising Expenditure35 cited

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2010Food and Consumer Economics96 cited
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2010A Century of Research on Agricultural Markets85 cited
2010A Benefit‐Cost Analysis of U.S. Agricultural Trade Promotion21 cited
2000Determinants of temporal variations in generic advertising effectiveness20 cited
1996GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN20 cited
1997OPTIMAL MEDIA ALLOCATION DECISIONS FOR GENERIC ADVERTISERS19 cited
1999Commodity checkoff programs as alternative producer investment opportunities: The case of soybeans19 cited

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1986The evolution of agricultural marketing theory: towards better coordination with general marketing theory.19 cited

2004Advertising's effect on the market demand elasticity: A note13 cited