Business Research Methods: A Practical Approach

Abstract

Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world. \n \n- Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. \n \n-Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal. \n \n- Covers practical research management, addressing the transferrable skills of project management and communication. \n \n- Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects.

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